Wednesday 16 February 2011

codes and conventions of a music video

In a music video it is key that you can read into it; find out what it represents, for example if it were candy shop by 50 cent, you would recognize the sexist remarks and issues that the music video has.

Definition of code- looking up on the internet i found that code means what something stands for, for example a code for a rose would be passion and love, the thorns on the roses define (in code of) the danger and death of this.



        a. A system of signals used to represent letters or numbers in transmitting messages.


b. A system of symbols, letters, or words given certain arbitrary meanings, used for transmitting messages requiring secrecy or brevity.


Definition of conventions-

What i have learned from the definition of convention is that, it means that what props stand for, for example if someone was to wear a crown in a music video it would stand for power and ownership



  • The codes and conventions in media can be separated into 3 distinct groups -
- Technical (camera techniques & shots),
- Symbolic (ie clothing, colours)
- Written and audio (music etc).
These give the text meaning and determine the response of the viewer. They can be used as a basis for simple text analysis. So in order to compose any work related to media you should con

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