Monday 18 April 2011

My Evluation- part 1

In this evaluation I will be writing about the journey of the making of my music video, with theory. I will explain the usage of props and ideas, and how they fit into what the target audience may want to see when watching a music video. How effective our music video is in terms of how my digipack and poster work/reflect upon our music video, and how successful the whole project was in terms of promoting a single and music video to the audience. I will also give in detail how effect the audience feedback was. Finally I will explain the poor and great use of the media technologies I have used through out the process, for example Internet recourse's, mobile phone technologies, and video editing software.


1. In what ways does your media product use, develop or challenge forms and conventions of real media products?


The band that we have produced over this period of a time is called 'Boyz with Bowz' they are a unique indie boy band, the song that they have released is called 'Baggy Trousers.' The reason why we chose to call the band Boyz with Bowz is because it stands out, and also has a completely different meaning to other band names in the media industry.


In our music video I feel we express a use of media texts to our target audience, and communicate this through forms and conventions, we do this by representing ideas through props, costumes, lighting, characters, and location in the music video. I will now give examples for each of these media forms.


An example for props that i will use to analyse is the balloons that we used for the studio scene, the reason i am using this as an example is because it was an idea we had from the beginning. We decided to use balloons because they represent everything that the band stand for, they are bright light hearted and cheerful, they are used at parties, and represent the idea of having fun that is what indie bands are all about.


Costumes are the key characteristic in the music video because they create a character for each of the band members, and can form a theme for fans to follow when going to see the band at gigs, the feathers on the shirt and the bright coloured bows clash so much that it works, i feel that the idea of this theme relates to many other boy bands; the reason for this is because all bands have a theme that when fans go to gigs they will follow. And the idea of bows is recognisable and fun!


The characters are an obvious relation to indie boy bands, they are all cheerful and not so much corny like other band you will come across for example JLS. Each of the characters have a different characteristic that stands out, this is shown through out the music video.


The last ingredient i would like to add to this question is location, location is really important and we have used three different locations. One of which is the park, the use of the park creates an unstagged effect, as well as a childish and immature theme for example in the park they go on the swing glide through a slide and dance around and mess around, this is not something that you could see a pop boy band do, this park scene insures that their music video does not look staged which reflects on most boy bands that ensure that their music videos do not look corny or over acted, and if they are then they need to be humorous. This brings me to the first scene of the music video, which is in a house this scenes narrative is a nightmare that one of the boy band member has.
We expanded and challenged our music video by places some effect in appropriate places of the music video, the only effect we used was speed. Overall i think we have used good forms of media texts towards our target audience, that reflect on indie bands in their limit.