4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Consider your use of the following:

For the final part of the evaluation I am going to explain how i used new media technoligies in the construction, research, planning, and evaluation. And how effective they were in terms of giving my information. Our work is presented on blogger so i had used blogger a huge percentage of the time when writing up my evidence of all the stages of the portfolio.

Youtube was used on many occasions because i had to look up similar artists to the band i was constructing for my portfolio. i also had to analyze music video of different genders, this is the best part of planning as i gain a new understanding of different media materials in the media world, for example i used music videos such as 'candy shop by 5 cent' amongst other love songs and indie tunes. When coming up with the ideas for the music video and constructing a story board this site was used to listen to the music before pasting onto our mp3 and cd.

Google was another source used as i was using this site when it came to planning and research because it gave me the clear identity of what was needed in music videos that i was planning to make such as indie codes and conventions.

The video editing software was new to me as i was only used to using the i-movie as it was simple, but after being told how to use the basics of the final cut pro i started to get the hang of it and using more than just cut and play buttons i became to discover the effects and new ideas that could be included in my music video. I was always on the final cut pro through out all my free time to make everything perfect.

The photo editing software i used was photoshop, it is a simple technology to use. But also makes photos and fonts look professional. photoshop is my favorite computer application as well as final cut pro, because i know how to use it properly and the posters and digipak always end up looking amazing. In photoshop you can change the colors of everything erase different shapes and background by just one click.

In the making of the music video the boys in the band didn't know the words to the song sung by madness, probably because it was an old song written by an old band not known to this day of age by young students. So i had to play the lyrics i wanted sung by the band over and over again, in the end it did work but we sang the words with the character so he had more confidence and got the lines write, we found that this was a good technique because the boys gained more confident and had more of a laugh in the production of it.

3. What have you learned from your audience feedback?

When given audience feedback it is a extremely good idea to respond to the feedback by changing the ideas that are expressed to need to be changed. In our case it was good to get feed back from that age group because they were our target audience in the first place. The age range started from the age of 14 up to the ages of 30 or 40,     depending on the character listening to the music. The feedback that was shared with us was given by a group of students studying media, they are around the age of 17 to 18, because of the maturity we notified the feedback given.

The feedback had improved our music video suddenly, as i was not too sure about the ending of the music video because it had too many shots and didnt end too smoothly. So the feedback helped me identify the ways in which i could improve the ending of the music video, which was to erase the last too shots of the band, meaning that the first character in the music video was the last.

One of the feedback comments was that the lighting in one of the scenes was too strong leaving shadows, in which she did not agree with but the other students in the class disagreed with this comment made and said that the lighting worked as the shadows were clearly noticed and had a good effect.

The audience when asked if they thought the concept and acting in the music video worked, had said that the music video worked on so many levels, when answering this question one person had said that the idea of including an humorous acting scene at the beginning followed by an unstaged performance for the rest of the music video worked wonders. This was the best positive feedback we gained because it was an aim to make it look unstaged yet humorous.

Finally the comments on the editing of the music video was really positive the audience had said that the use of speeding up the music video at certain times of the music video was rely effective and went well with the music, one feedback quote also said that the music video shots were good as they looked unstaged and we had many different angles and lengths. 

If i was to comment on my own music video, digipack and poster. I would have said similar feedback about the products. I would say that the music video looked unstaged and had some very humorous shots in it, i would also say that the editing and effects worked well. But i found that the images used on the poster and digipak may have needed to been taken by a professional camera, so that they would look better, and not cut from shots of the music video. I would also say that the products introduced the band to their audience really well and gave some very good codes and conventions. 

2. How effective is the combination of your main product and ancillary texts?

I am now going to discuss how effective the digipak, poster and music video work together, i will compare all the products to each over and identify the similarities that are shared upon each product. 

The digipak and poster link together as they are both sticking to a pattern. Both the poster and digipak are colorful, relating to the bows in the music video. They both stick to the pop art style, keeping to the bows.

Each bow the characters wear are different colors, creating a fashion of their own so that their fans can follow it through and wear the colored bows to their gigs. The colors of the bows are pasted on the digipak and poster , creating a theme and relationship between the advertisements and music video.

Our products of advertisements achieve their aim to promote the music video and band by introducing the new band to the media world by involving images of the band together in an unstagged format, relating to the music video, in the music video it was tasked to make it look as natural as possible, so ideally we had to keep the digipak and poster similar to this style.

The fonts that are repeated on the cd digipak and the poster is a comic themed font that kinda relates to the idea represented in the music video as the beginning of the music video is about a dream creating a humorous idea, we wanted the poster and digipak to have a clip of this, which was pasted on the back cover of the CD album which was the character of the mum played by Jamie.

I feel the images are recognizable ecpesciallydidgipak due to the pop-art theme that stands out to the audience.