Candy Shop- 50 cent

The first shot of the music video for Candy Shop is of what appears to a haunted mansion. The scenery of this shot con notates evil, and mystery, with the fog gliding across the floor. And two dark and scary trees, as if this is a nightmare or a scary movie we are about to view. This shot is very dark, only including two colours in which are black and navy; these colours represent a theme of danger or mystery. After a crab movement from the camera, we the viewers view a shot of a silver gate opening on that gate it says 'Candy shop Lane' then as if from no where appears a red sports car, connotation seduction and fame. Adding together what i have seen so far in the music video i identify the introduced character in the car as a king or a famous person living his dream.

The door of the Red car opens, and a trainer steps out the car, to me this could possibly be a advertisement for a new or original brand called 'G unit' the trainers are white and brand new. A worms eye view is then shot on to the character of Nelly- he wears a Rolex watch, and red baseball cap, a white polo top and light blue jeans, this represents a new trend, or his original trend that the fans of his may pick up on.

The door to the unknown mansion then opens, to see a young women walking around the mansion in hardly any clothes. The man looks as though he has no idea what is going on but is not worried, as he stands with the door closed behind him wearing silver bling. When the beat of the song paces up the camera movements gain speed on shooting the women in bikinis or hardly any clothes. 50 Cent then walks up the mansion stairs to see if there is anything else that is needed.

As the song goes on the clips skip to shots of the artist sitting on his red car, and rapping. The car is surrounded by misty fog and the car has been nicely lighted to make is stand out looking shinny and brand new. In these shots he is wearing green, his hat is an army pattern which could reflect o his strengths as this camouflaged patterns represents army, and hero's and so on.

As 50 Cent walks up the stairs he cannot believes his eyes at what he is surrounded by, all these women seductively looking at him, giving him attention, the artist looks as though he has not been in this mansion before, but is not complaining, he takes it all in as he walks around and up the stairs. One of the hundreds of women in the house looks as though she is the richest and greatest one, she wears a corset and sings to the camera, seducing the man that wonders the mansion. Her hairy a dark blond, and curly, thin large round hoops. And highlighted eyes, her look revolves around the theme of seduction and fame, she comes across powerful and strong in character.

In the next shot is the male artist wearing fur, this conotates the power he has, and how he is beastly, the colour grey is represents a gloomy theme, and coldness. I notice on this shot that he is wearing a cap that has the  'g-unit' logo on it, noticing two of that logo, i can clearly state that he has been payed money to advertise this logo.

When the male artist 50 Cent walks into a room, a lady is waiting on a king size bed, in background is a screen of him and another girl. The artist then walks onto the bed to give the lady in hardly any clothes some attention. The bed covers are silky, this connotes the idea of delicacy or innocence, this could also represent a sexual theme. Throughout this shop the clips keep going to the artist wearing his grey furry coat.

The next scene is of 50 Cent wearing just a vest top that shows of his muscles and tattoos that he has, this denotes the man that 50 cent is, his silver chain around his neck and shaved head can be a sign of attitude and ignorance, he is sitting on a bed, whilst a girl is standing up wearing a baby pink spandex dress. When the camera zooms out we acknowledge the idea that he is living the typical pornographic dream, as she is wears a nurses outfit. When we view the location that he is at, we realise that he is in a nurses room, and on a nurses bed. With red cushioned walls, this room represents nothing but sexual reference.

The next scene is of five girls dancing in fog in a hall in the mansion, two girls either side of the middle girl forming a triangular shape. The girl in the middle is wearing shorts, a puff jacket, big fury boots, and a baseball cap, all in red the girls either side of him are wearing tights red spandex trousers with fury ends to them and bikini top, they are in red too. There skin has clearly been tanned or shimmered by oil. The background of the girls is dark to keep our eyes on the five girls.

The next scene is of the artist standing infront of a golden frame, in the frame is moving naked models, i find this whole music video rather sexist and over the top. The artist wears a red cap black trousers/tracksuit bottoms, and black and white trainers, the coats he is wearing is a golden colour, exemplifying the idea of being rich, on the coat there is detailed red sleeves and red hood. Altogether this represents the idea of being rich and using this money to seduce others, as if he is a babe magnet. In the gold frame is a four women on a stand each, and big gold roses in between them, this makes me think of the idea that money attract love and passion. These women are only wearing flimsy bikinis.

The next scene is of the male artist walking into a room with candles, were a woman wearing sexy pink corset playing with a whip. She then whips of his top (literally) to reveal his toned body, after looking at his body she bight her lip seductively. He then walks around her whilst she takes in the moments she is all his attention.

The next scene is of two girls in a bath poring chocolate onto each over, this is a key sexual product, the whole of this music video feels like a dream and that he is showing us his life that the viewers don't have. The lady in the bath is wearing jewelery, and representation of feminism, this can link to the idea that this is what 50 Cent thinks all women are like. The lighting of this scene is red and white, the connotations of both these are completely opposite, one represents the idea of love and passion and the other represents the idea of innocence and virgin.

The next shoot is of the artist walking further down the corridor and just as he passed a painting of a lady, the painting comes to life, to hear the lady singing along with the her moving to the sound of tuning. The camera then zooms into the painting to a clear image, she wears a grey fur coat and has dark eye make-up.

The next scene is of a women walking into the room wearing a silver corset. In the room is a chandelier, to see the artist sitting on a chair bed. The artist wears a white suit and white tie, this represents the idea that he is the king/god of the mansion he walked into at the beginning once lost.

The music video then contains flash backs of the fairytale  that was once experienced by the artist him self, the flashbacks include the two girls in the bath, and the girls that he found on his walk around the mansion. the camera then goes back to a shot of the two main characters sitting in the mansion room, and the woman blows a bubble in his face, the bubble then blocks the whole of the camera screen, Which the leads to reality wear a woman is serving the artist at a drive through, she impatiently taps at the car, as the artist is asleep, this then identifies the music video as a dream that we have just seen. The name of the drive through he is at is called The Candy (convenient or what) he then drives away in his black sports car.

I found the whole of this music video extremely sexist and stereotypical.