2. How effective is the combination of your main product and ancillary texts?

I am now going to discuss how effective the digipak, poster and music video work together, i will compare all the products to each over and identify the similarities that are shared upon each product. 

The digipak and poster link together as they are both sticking to a pattern. Both the poster and digipak are colorful, relating to the bows in the music video. They both stick to the pop art style, keeping to the bows.

Each bow the characters wear are different colors, creating a fashion of their own so that their fans can follow it through and wear the colored bows to their gigs. The colors of the bows are pasted on the digipak and poster , creating a theme and relationship between the advertisements and music video.

Our products of advertisements achieve their aim to promote the music video and band by introducing the new band to the media world by involving images of the band together in an unstagged format, relating to the music video, in the music video it was tasked to make it look as natural as possible, so ideally we had to keep the digipak and poster similar to this style.

The fonts that are repeated on the cd digipak and the poster is a comic themed font that kinda relates to the idea represented in the music video as the beginning of the music video is about a dream creating a humorous idea, we wanted the poster and digipak to have a clip of this, which was pasted on the back cover of the CD album which was the character of the mum played by Jamie.

I feel the images are recognizable ecpesciallydidgipak due to the pop-art theme that stands out to the audience.